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New technologies to the marketing field in recent years include Internet blogs, podcasts, video-game ads, RSS feeds, mobile marketing, and video on demand (How Are.). To keep up with all of these new technologies, some marketing agencies are setting up special teams whose only purpose is to research and find out about new technologies and how to use the technologies to their advantage. For instance, Carat Fusion, a marketing agency with offices across the country, developed a list of fifteen different new areas of technology and assigned one person from their team to research the new technology and inform the others in the team about the technology (How Are.). On the other hand, Clark Kokich, president of aQuantive's Avenue A/Razorfish, thinks that teams designed to be experts in the new technologies would hurt the creativity of the group as a whole (How Are.). He believes that all members of the organization should work together on projects and meet their client's needs (How Are.). When Yum Brands, owners of Kentucky Fried Chicken (KFC), needed to start a buzz about a new product that was available at KFC restaurants in Japan, they turned to cell phone marketing. Customers could text message the letters "K F C" to a special number and receive a coupon over their phone for the product in a matter of seconds. Customers could earn points good for food prizes when friends they forwarded the coupon to redeem the coupons (Lamb).